PINGDINGSHAN UNIVERISITY
BTEC HND in _ Ideas Generation _
Assignment
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Name of Student
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YANG Zhaoqiang
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Unit Title
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Assignment Title
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Assignment No
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1 of 1
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Name of Tutor
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YAO Xiaojun
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Name of Internal Verifier
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ZHENG Longhui
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Release Date
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10/10/2011
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Submission Deadline
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8/12/2011, 4 PM
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Outcomes and Assessment Criteria
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Outcome
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Assessment Criteria
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Feedback
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Tutor’s decision
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Internal Verification
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1. Use a range of idea-
generating technique
creatively(4.1)
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understand a range of idea-generating techniques used to originate ideas
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a
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use idea-generating techniques to originate appropriate ideas
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b
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2 .Originate complex ideas which fulfil graphic communication objectives(4.2)
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produce original ideas to meet specific graphic
communication objectives
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a
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influences
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b
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3. Express independent ideas using mark-making
techniques effectively(4.3)
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use markers and similar ‘rapid’ tools and media with control and confidence, expressing visual ideas with
clarity, simplicity and economy
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a
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present idea sheets and concept boards in a professional manner
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b
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4. Analyse the cultural contexts
in which graphic ideas are communicated
(4.4)
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analyse how specific cultural contexts impact on graphic ideas
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a
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analyse how specific graphic ideas work in a particular cultural context
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b
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Merit grades awarded
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M1
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M2
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M3
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Distinction grades awarded
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D1
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D2
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D3
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Professor’s additional feedback and comments
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Internal verification of assignment brief (final agreed version)
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IV name
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Date
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I conform that this is all my own work
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Student signature
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WANG Ｙuanyuan
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班级:艺术设计三班 姓名:杨朝强 学号:102460301
Class: Art ＆Design3 Name: YangZhaoqiang No.：102460301
《童年、梦想》邮票设计说明
Childhood dream of stamp design shows
设计是来源于生活的，生活中蕴含着很多营养和灵感。一个人如果离开生活离开这个社会，那么设计肯定是无源之水，没有什么灵感可言。所以只有非常热爱生活，并且用自己全部的触角去感受生活，这样才能更好的得到创意灵感。
Design is derived from life, life contains a lot of nutrition and inspiration. If you leave the life of a person to leave the community, then the design is certainly a source of water, there is no inspiration at all. Therefore, only the very love of life, and with all their tentacles to experience life, so as to better get creative inspiration.
在图形设计的创意中，离不开创意性思维，需要充分发挥大脑的想象、联想的空间。让学习者理解并合理利用图形创意的基本方法，通过实践练习掌握图形创意思维的训练方式、过程与设计表现。我设计的这一套图形四幅图，是关于每个人成长的故事。我们都经历了烛光温暖般的家庭；冰糖葫芦快乐的童年；五彩斑斓奇思妙想的梦想；直到最后美好的未来。为了充分更好的展现我的作品，借鉴多种技巧来体现。在那些大师的用法和技巧上我受益良多，设计方面的知识让我了解更加深入。从中我也到了如何制作，体现自己作品的特征以及表现力度。
Creativity in the graphic design, creative thinking can not be separated, the brain needs to give full play of the imagination, think of the space. Allows the learner to understand and reasonable use of the basic method of creative graphics, practice exercises to master graphics by creative thinking training methods, processes and design performance. I designed this set of four graphic map, is the story about the growth of each person. We have experienced a warm candle-like family; sugar-coated haws a happy childhood; colorful whimsy of the dream; until finally a better future. In order to fully show my work better, learn a variety of techniques to reflect. Master the use of those skills and I gained a lot on the design aspects of a more in-depth knowledge and let me know. I have to learn how to create and realize their characteristics and performance of the work force.
在现实生活与自然界中，几乎都会有几何形及几何图案的存在。几何形是一种最基本、最朴素的造型元素，我通过元素字体、图形、和空间创造出更加适合现代审美需求的图形“家”。 梦想是自由的，所以我以蒲公英为元素，纷飞的蒲公英象征着放飞的梦想。蒲公英随风飞扬，越过千山万水。象征着心有多大，梦就有多远。对于位于视觉中心的蒲公英来说，它是立体的，同时也是几何形状的，也是夸张的图形，在邮票中只有夸张和几何性状的手法来表现的，采用黑白的颜色是为了更加强调画面中主题元素的空间感。并且，在实际生活中这些事物本来也就是黑白的东西，并没有改变它们原来的样子，只是多增加了理解和艺术手法的运用，表现出新型的作品。一幅静止的平面作品的运动感往往和构成平面作品本身的骨架有关，它的运动方向基本上和构造骨架的主轴方向一致。在对蒲公英的形象设计中沿用的是几何的形式来表现，同时加以采用立体的空间感来加重对蒲公英形象的刻画，加深欣赏者对于彩色的箭头和对于只有黑白灰表现的蒲公英的视觉感受，吸引欣赏者的眼球，更提高整个邮票的空间感。拥有空间感的蒲公英再加上拥有彩色设计的各种箭头的结合，还有背景的蓝天白云的陪衬，共同组成一幅美好的画面。
In real life and in nature, almost always with geometric shape and the presence of geometric patterns. Geometry is the most basic and simple design elements, I passed the element's font, graphics, and space to create a more modern aesthetic requirements for the graphics "home." Dream is free, so I dandelion as elements, swirling in the dandelion symbolizes the dream of flying. Dandelion with the wind blowing across thousands of miles. How much a symbol of the heart, there is a dream far. For in the visual center of the dandelion, it is three-dimensional, but also geometry, and it is exaggerated graphics, only exaggerated in the stamp and geometric characteristics of the approach to the performance of, the use of black and white color is subject to a greater emphasis on the screen elements in the sense of space. And, in real life these things would have been something that is black and white, did not change their original appearance, but more to increase understanding and use of artistic, showing new work. A static sense of movement, often flat work surface and form the skeleton of the work itself, its direction of motion and structure is basically the skeleton of the spindle in the same direction. The image of the dandelion in the design has been guided by the geometric form of performance, while three-dimensional sense of space to be used to increase the image portrayed on the dandelion, deeper appreciation for the color of the arrows were only black and white and gray for the performance of the dandelion's visual experience, attract the viewer's eye, but also improve overall sense of space stamps. The dandelion has a sense of space coupled with a variety of arrow-color combination of design, as well as the background of blue sky of the foil together to form a beautiful picture.
父母永远是在家中等待着我们的人。童年既是单纯的一张白纸，又是色彩斑斓的世界，它既是对立又是统一的。童年时天真烂漫的孩子天真的笑脸，在天空下奔跑的快乐。童年是美好的回忆采用旧旧的的色调，这张是表现出回味童年的美好，快乐。用旧照片的特点来体现会议的特征。童年的梦想是色彩斑斓的。在阳光下泡泡如水晶般剔透，象征着童年的纯洁无忧无虑。
Parents will always be home awaits us. Childhood is a simple piece of paper, is a colorful world, it is both antagonistic and unified. Childhood innocent child innocent smile, the joy of running in the sky. Childhood memories use the old old colors, this is a showing of good recollection of childhood, joy. Characteristics of the old photographs to reflect the characteristics of the meeting. Childhood dream is colorful. Bubbles in the sun, such as crystal-clear, a symbol of the purity of childhood, carefree.
几何图形作为一个基本造型元素在现代平面设计领域中发挥着重要作用。思维是人类大脑的一种机能。是大脑能动地对客观事物的认识过程，并在认识世界的过程中进行比较、分析、综合的思考能力。图形创意思维是一种创造新的脑力活动。思维是复杂的，多形态的，一个同时并存着几种不同的形态发达的思维。
Geometric shape as a basic element in the modern field of graphic design plays an important role. Thinking is a function of the human brain. The brain dynamically understanding the process of objective things, and in the process of understanding the world comparison, analysis, synthesis thinking. Graphics to create new creative thinking is a mental activity. Thinking is a complex, multi-form, a side by side with several different forms of development thinking.
点、线、面在平面设计中的关系是相对产生的，它们相互依存，相互作用，遵循以点定位，以线分割，以面为格局的造型法则，构建出千变万化的全新设计。一般来讲，在有限的空间中，小的是点，大的是面，点移动成线，线移动成面。在平面设计中运用这一方法，可以裁去单个图形的某一局部，扩大或缩小图形中的某一部分，使原有图形产生共同因素 ，让图形更丰富，达到形式感的统一。
Point, line, surface in the graphic design of the relationship is relatively generated, they are interdependent, interacting, follow the point position, a line split to form the pattern of the surface for the law, the ever-changing new building design. In general, in a limited space, is a small point, is a large surface point moves into the line, the line moves into the surface. In this way the use of graphic design, graphics can be cut to a single local, expand or narrow a portion of the graph, so that the original graphics have a common factor, so that richer graphics, to form a sense of unity.
在平面设计的基本造型要素中点是相对较小的元素，它与面的概念是相互比较而形成的 ，同样是一个圆，如果布满整个画面，它就是面了，如果在一幅设计作品中可以多处出现，就可以理解为点。运用到平面广告设计中，必须将其视觉化，点应该是有面积的形，线应该是有位置、方向、粗细和长宽的形，如果这些面积和宽度的量增大时，点、线的形象就会减 弱，面的形象就会增强，则很难辨认出它们的界限，画面的视觉冲击力会随之减弱。在创作平面设计作品时，设计师还应该注意和强调点、线、面在画面中所占的比例，如果三者 比例相同，设计作品就会产生死板、僵硬的感觉，只有当点、线、面三要素的比例不同，画面才显得更为生动、和谐，产生秩序感。所以，我们在做平面广告设计时一定要处理好点、线、面三者之间的关系，合理的运用到设计作品中。
?The basic shape of the graphic design elements of the midpoint of the element is relatively small, it is the concept of the surface compared with each other to form, and also a round, covered the entire screen if it is a surface, if the design works in a there can be many, it can be understood as points. Applied to the print ad design, it must be visual, point there should be an area of the shape, lines should be the position, orientation, thickness and length and width of the shape, size and width if the volume increases, point, line the image will be reduced, the surface of the image will be enhanced, it is difficult to identify their boundaries, the screen will be subsequently reduced visual impact. Creative graphic design in the works, the designer should also pay attention to and emphasize the point, line, surface proportion of the screen, if the same proportion of the three, design work will have a rigid, stiff feeling, only when the points, lines, the ratio of the three elements of the surface is different from the screen was even more vivid, harmonious, resulting in a sense of order. Therefore, we do print ad design must handle point, line, the relationship between the surface and reasonable use of the design work.
总而言之，平面设计就是对点、线、面三个基本造型要素的巧妙运用和合理安排，并按 照形式美的法则，运用设计语言，取其之长，为我所用，不断掌握和提高对点、线、面的认识及应用它们的能力，使之服务于设计，作用于设计，让我们的平面广告设计作品更为理性 、生动、和谐。在平面设计中，点能表现出很强的张力，是因为点具有大小、面积、形态和方向性。且不同的点表现出不同的感觉：1、单体点，会吸引观者的视线，产生提示，强调的作用。若 与其他形态组合，能填补一定的空间和平衡、活跃画面，在视觉上简洁，强劲有力，且具有美感。所以，在做平面广告设计时必须经过慎重的考虑，精心的安排，把单体点放到恰当的 、最能体现它作用的位置。而群体点呢？则会使视点来回跳跃，闪动，分散其注意力，带给观者不同的心理感应。2、散点在画面中常常可以活跃气氛、点缀画面，使其显得很生动；密集的点能形成一种肌理，作为背景为画面增添一个层次，衬托主体。3、大点密集的地方 偏黑，形成节奏强烈的背景；小而密集的点则显出灰色调，形成薄而细腻的感觉，使画面富有层次感。
?All in all, graphic design is on point, line, surface three basic elements of the clever use of shape and reasonable arrangements, and in accordance with the laws of formal beauty, the use of language, whichever is the longer, as I used to continuously control and improve to the point, line, surface application of their knowledge and ability to make service in the design, the role of design, print ad design to make our work more rational, lively and harmonious. In graphic design, point to show a strong tension, because a point size, size, shape and direction. Different points and showed a different feeling: 1, single point, will attract the viewer's attention, resulting in prompt, emphasizing the role. If combined with other forms, to fill a certain space and balance, active screen, visually simple, powerful, and has a sense of beauty. So, when doing graphic design must be carefully considered, well arrangement, the single point into the right, it can best embody the role of the position. The groups point? The point of view will jump back and forth, flashing, distraction, give the viewer a different psychological sense. 2, scatter the screen often can be an active atmosphere, decorated picture, it looked very lively; point to form a dense texture, add a picture as the background level, off the subject. 3, where a large point-intensive partial black, forming a strong background rhythm; small and dense point is showing gray, thin and delicate sense of form, so that the screen full of layering. ?
点还可以分为规则几何形、不规则形，它的变化随设计作品整体的需要而定形，使不同的点有不同的性格，如：方形的点规整、精致、有稳定之感，适合内容比较正规的平面广告设计；而圆形的点往往给人圆润、充实、不稳定的感觉；多边形的点则会使人有尖锐、紧张、动 荡之感；不规则的点有自由、随意、活泼的感觉。所以，圆点、多边形点和不规则的点适合放置在形式和内容较轻松的设计之中。因此，在做平面广告设计时，设计师只有掌握好以上 所说的点的这些特征，才能很好地处理和把握画面，使设计作品更为生动。
point can also be divided into regular geometric shape, irregular shape, it changes with the needs of the design work as a whole amorphous, so that different points have different personalities, such as: regular square point, fine, there is a sense of stability for content of more formal graphic design; and round too often gives the round, full, feeling of instability; polygon points will make a sharp, intense, turbulent feeling; irregular points are free, free, lively feel. Therefore, dot, dot irregular polygon points and placed in the form and content for a more relaxed design. So, do graphic design, the designer only master the above-mentioned points of these characteristics, in order to properly handle and grasp the screen, allowing designers to work more vivid.
想想是比联想更为复杂的一种心理活动。他对于我们进行创造性的思维训练具有十分重要的作用，能有力的推动我们的创造新思维。
Think is more complex than the association of a mental activity. His creative thinking for us a very important role in training, we can be a powerful impetus to the creation of new thinking.
邮票图案童年采用了夸张、变形、省略的表现手法。省略就是在图形创意过程中把物体结构复杂和显得累赘的部分简化或者去掉，只留下最能突显特征的部分，让人体会到简洁、简约的美感，但是又能完全体会物体所要表达的神韵。童年这张邮票我通过把“童”字的上部分“立”进行夸张、变形、把“年”字和”童”字的下部分“里”有机的结合起来，并适当的省略。
Stamp with a pattern of childhood exaggerated, distorted, omitted expression. Is omitted in the creative process in the graph structure of complex objects and seem cumbersome part of the simplified or removed, leaving only highlight the features most part, people appreciate the simple, simple beauty, but can fully understand the object to the expression charm. This stamp my childhood by the "child" on the part of the word "legislation" to exaggeration, distortion, the "year" and the word "child" under the word part "in the" organic combination, and the appropriate omitted.
通过这门课程了解邮票真的可以象征很多东西。人们可以通过邮票把自己的生活状况寄送给远方的家人，让家人可以安心，通过邮票把自己的思念输送出去，也寄托思念的一种方式。邮票给我们的生活带来很多便利。
Through this course can really understand the symbol of a lot of stamps. People can stamp their own living conditions sent to distant family members, so that families can feel at ease, by his own thoughts delivery stamp out, also in the hands of a way to miss. Stamps to bring a lot of convenience to our lives.
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参考文献：
References:
1.http://www.bowu.cc/news/20090602/283.html
2.http://baike.baidu.com/view/1609433.htm#1
3、《Graphic design》， author: Wang Zhong, etc., Beijing Art Publishing House, 2009 June First Edition
《图形设计》，作者：王忠，等，北京工艺美术出版社，2009年6月第一版
4、《岗特·兰堡》林家阳 车其 河北美术出版社 2000年出版
《Gunter Rambow》Lin Yang car the Hebei Fine Arts Publishing House published in 2000
